In today's rapidly evolving healthcare landscape, community-based pharmacists are pivotal players in advancing population health. Their unique position within the healthcare ecosystem allows them to significantly impact medication adherence, immunization rates and access to care. With substantially more patient touchpoints than other healthcare providers, local pharmacists are critical to improving health outcomes.

The Role of Community Pharmacists

Community pharmacists are uniquely accessible and trusted healthcare providers. Unlike other healthcare professionals, pharmacists are available without an appointment, making them a convenient and reliable resource for health-related advice and services. Their role extends beyond dispensing medications; they improve medication adherence, close gaps in care, increase immunization rates and, in many states, provide access to care for minor illnesses like strep throat and flu.

For instance, a recent study from Kroger Health and the University of Tennessee demonstrates that the combined use of clinical and patient-focused nudges, such as text messages, can help patients complete multi-dose vaccine regimens. This is just one way pharmacists are pairing technology with their frequent patient engagements to improve outcomes. By sending reminders and educational messages, pharmacists can ensure patients complete their vaccination schedules, which improves overall immunization rates.

Improving Medication Adherence

Medication adherence is a critical component of effective healthcare management. Patients who do not take their medication as prescribed can face worsening health conditions, increased hospitalizations and higher healthcare costs. Community pharmacists address this issue through personalized support and interventions.

We know the reasons for medication nonadherence are as complex and diverse as the patients themselves. They can range from ineffective reminder systems and an inability to afford a medication to transportation barriers. Pharmacists are well-positioned to work with patients to identify potential adherence barriers, such as complex dosing schedules, side effects or misunderstandings about the medication's purpose. And together, patients and pharmacists can develop tailored strategies to overcome these barriers. This might include collaboration with patients’ primary care providers to simplify or change medication regimens, initiating reminder strategies, or counseling on the purpose and importance of taking a medication as prescribed.

Additionally, pharmacists can use technology to support medication adherence. Refill programs, automated refill reminders and mobile apps are just a few examples of how pharmacists can use digital tools to keep patients on track with their medications. These interventions improve adherence while empowering patients to take an active role in managing their health.

Increasing Vaccination Rates

Pharmacists play a crucial role in increasing vaccination rates through accessibility and clinical intervention. Since they are often the most accessible healthcare provider, individuals can receive vaccinations with a same-day appointment or on a walk-in basis, unlike many provider offices.

Additionally, healthcare provider recommendations are a significant factor in vaccination decisions. According to the Center for Disease Control and Prevention (CDC), a recommendation from healthcare providers remains the number one reason parents decide to vaccinate their children. This highlights the importance of ongoing communication and clinical interventions performed by trusted experts, such as pharmacists.

Enhancing Access to Care

Access to healthcare is a significant challenge for many individuals, particularly those living in underserved areas. The United States is projected to have 86,000 too few primary care providers by 2036, and community pharmacists can bridge this gap by providing essential healthcare services and support. Their presence in local communities means they can offer care to individuals who might otherwise struggle to access medical services.

The role of community pharmacists was made clear during the COVID-19 pandemic.  Pharmacists were instrumental in providing vaccines, testing and guidance on preventive measures. Their ability to adapt and respond to emerging health threats underscores their importance in the healthcare system.

Conclusion

Community pharmacists are well positioned to improve population health through their accessibility, trustworthiness and expertise. And customers are ready. A 2023 report showed that 58% are likely to visit a community pharmacy for non-emergency care and 81% say they trust a pharmacist, nurse or nurse practitioner to treat minor illnesses.

We at Kroger Health encourage employers to collaborate with local community pharmacists to enable patients, members and clients to optimize health outcomes. By fostering these partnerships, companies take a proactive role in promoting health and well-being. Whether managing medications, administering vaccines or ensuring access to essential healthcare services, community pharmacists are valuable allies in supporting population health.