CareCloud, a provider of practice management, healthcare technology, and AI-driven solutions for medical practices, has acquired RevNu Medical Management (RevNu), an emerging revenue cycle management (RCM) company specializing in audiology. Financial details of the acquisition were not disclosed.

The acquisition represents a strategic move by CareCloud to expand its presence in the U.S. audiology market, which represents a significant healthcare segment with approximately 24,000 employed audiologists and hearing aid specialists. Annual spending on hearing aids in this market exceeds $5 billion.

Industry analysis indicates that despite its substantial size, the audiology segment has relatively low penetration by outsourced RCM and practice management vendors, presenting a growth opportunity for CareCloud's specialized services.

CareCloud anticipates that the RevNu acquisition, similar to the MesaBilling acquisition that closed a month prior, will be accretive (contributing positively to earnings) within ninety days. The acquisition consideration will be paid quarterly, based on retained revenue.

This latest acquisition aligns with CareCloud's strategy of expanding its footprint in specialized healthcare segments where its technology-enabled RCM solutions can address specific industry challenges and improve operational efficiency for providers.

By integrating RevNu's audiology expertise with its existing technology platform, CareCloud aims to deliver enhanced revenue cycle management services tailored to the unique requirements of audiology practices throughout the United States.

The move comes as healthcare providers increasingly look for specialized support in managing complex billing and reimbursement processes while focusing on delivering quality patient care in their respective specialties.

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