In 2014, women made 80% of the healthcare decisions in the US. Yet innovation in the digital health space largely ignored their unique needs.
That's when Kate Ryder launched Maven Clinic, a digital-first platform designed to support women and families with holistic care around fertility, pregnancy and parenting.
Today, Maven is the largest virtual clinic for women’s and family health, serving 10M people to date. Recognized as Fast Company’s Most Innovative Health Company, Maven is on a mission to reduce costs and drive better health outcomes for women and children.
On this episode of HLTH Matters, Kate joins hosts Dr. Gautam Gulati, Dr. Jordan Shlain and Patricia Bradley to describe how Maven serves individuals, employers and payers, helping women find healthcare providers that fit their preferences. Kate explains why Maven expanded to include family health and what the platform offers in terms of paternal and postpartum support. Listen in to understand the challenge Kate faces in scaling her team and find out how she is working to personalize the Maven experience—without compromising data security.
Topics Covered
- What inspired Kate’s shift from journalism to digital health
- How Maven serves individuals, employers and payers
- How Maven helps patients find best-in-class OBs and fertility clinics to fit their preferences
- Kate’s take on why there was so little innovation around women’s health prior to Maven and the challenge she faced finding investors early on
- Why Kate’s team expanded Maven to include family health
- What Maven offers in terms of paternal and postpartum support for new parents
- The challenge Kate faces in scaling the Maven team at the rate she wants to innovate
- Kate’s insight on how the relationship with the patient is undervalued in the digital health ecosystem
- How Kate thinks about personalizing the Maven experience without compromising data security
- The financial metrics and clinical outcomes Maven tracks
Connect with Kate Ryder
Connect with Dr. Gautam Gulati and Dr. Jordan Shlain
Resources
Introductory Quote
[3:05] “Women controlled 80% of the healthcare decisions in the US, meaning they control 80% of the largest industry—a multitrillion-dollar industry. And yet, the products and services for women, particularly around that point at which they start a family, just left so much to be desired.”