S4 E16: The Heart of Pharma: Building Connections for Effective Marketing
Marketing can play a huge role in improving health outcomes.
In this episode, Craig Douglass, Chief Growth Officer at Digitas Health, discusses his focus on integrating creativity, media, and technology in healthcare communications. He highlights the opportunity to use marketing for good, emphasizing the positive impact of engaged healthcare consumers on outcomes. Craig delves into the challenges pharmaceutical brands face, highlighting the need for responsiveness and overcoming fragmentation. He also urges pharmaceutical marketers to focus on making connections within their marketing systems.
Tune in and learn how to navigate the evolving landscape of healthcare marketing to drive better outcomes!
About Craig Douglass:
Craig Douglass holds the role of Chief Growth Officer at Digitas Health, a leading global agency specializing in connected health. With more than 25 years in the field, he's developed expertise in crafting impactful campaigns and content that improve health results in various areas like cancer, respiratory issues, diabetes, vaccines, immunology, infectious disease, and mental health. His commitment to blending creativity, media, and technology has placed him at the forefront of the healthcare communications industry's digital transformation. Working at Digitas Health, the pioneering connected-health agency, Douglass helps health brands navigate the complexities of an ever-changing media landscape.
Things You’ll Learn:
- Marketing plays a crucial role in improving health outcomes.
- Better engagement in healthcare leads to improved results for individuals.
- The ever-changing landscape demands responsiveness over speed and adaptation to new circumstances.
- The heart of pharmaceutical marketing lies in the connection between physicians and patients.
- Rather than seeking an omnichannel agency, prioritize finding one that can effectively build your brand and drive results across multiple channels.
- Simplicity is essential, and distinguishing the signal from the noise is crucial to effective marketing.
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