Unify patient data: How to elevate the care journey with personalized engagement
Speakers:
About this Webinar:
85% of U.S. consumers wish their healthcare experiences were more personalized and 80% of patients prefer to use digital communication to interact with healthcare providers and brands. The time to modernize and personalize patient engagement and their care journey is here.
eCommerce, travel, and finance have led the way and proven personalization can boost customer acquisition, conversion, satisfaction and retention. Yet, health care organizations have been limited in how they can collect and activate customer data at scale due to regulatory constraints around PHI.
Join this webinar to learn how Segment’s HIPAA-eligible customer data platform unifies patient data to enable data-driven decisions that improve patient outcomes. You’ll learn how the most innovative health care companies:
- Combine offline and online data into a single patient profile to better understand the care journey
- Optimize website and app experiences through analytics on tracked events
- Build analytics for funnel analysis to reduce patient churn across all touchpoints
- Improve ROAS for enrolling eligible patients who need your services
For more information, read Segment's ebook: Data-Driven Strategies for Growth: A Guide for Healthcare Businesses
